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In a previous blog post we discussed a more theoretical study about the influence of small color deviations. But here’s something new, and real-life: Oreo […]

The third brand guide on this list is the one from Cisco. And it’s an interesting one, but, again, not Project BBCG approved… The full […]

You probably will have heard this one before: the color differences of packages will impact sales. But did you ever consider where that idea came […]

The second famous brand in our series evaluating brand color guides is Samsung. Their brand color guide has two colors, and the description is at […]

Big brands spend a lot of money on creating their brand, including extensive brand guidelines, showing how the logo can and can not be used. […]

It’s easy to exchange brand color specifications via ASE files. But still improvements can be made to this procedure: sharing project based ASE files, instead […]

Did you ever wonder how you can create brand color swatches and exchange them with designers, people doing layout? Here’s a video tutorial! And these […]

A print job isn’t over until it’s finished. You can apply all kinds of varnishes and laminates, special foils, and more. These can have a […]

It might seem a bit strange if you are unaware of it, but the light source will influence how a color appears. It is an […]

When you have spent a lot of time picking the right brand color, you should also spend sufficient time picking the correct category of substrates […]