Articles by Eddy Hagen

When you have spent a lot of time picking the right brand color, you should also spend sufficient time picking the correct category of substrates […]

As we’ve seen in the previous posts, specifying and reproducing color in RGB needs to be done very carefully. You need to specify which RGB, […]

Here’s something many people seem to forget when it comes to the reproduction of colors on screens (like TV sets and smartphones) and monitors: you […]

It might shock you: defining brand colors in ‘RGB’ is meaningless. But it is correct. It literally has no meaning when you use ‘RGB’. And […]

However, it should NOT be the question. You should publish your brand color guide! Why? Let’s take a look at what happens if you don’t. […]

Too many discussions about print quality are not due to print quality. That might seem a strange claim, but it isn’t. Many print quality discussions […]