Articles by Eddy Hagen

It is being said that color differences between packages of the same product will impact sales. However, there is no proof for that. I’ve been […]

In a previous blog post we discussed a more theoretical study about the influence of small color deviations. But here’s something new, and real-life: Oreo […]

The third brand guide on this list is the one from Cisco. And it’s an interesting one, but, again, not Project BBCG approved… The full […]

You probably will have heard this one before: the color differences of packages will impact sales. But did you ever consider where that idea came […]

The second famous brand in our series evaluating brand color guides is Samsung. Their brand color guide has two colors, and the description is at […]

Big brands spend a lot of money on creating their brand, including extensive brand guidelines, showing how the logo can and can not be used. […]

It’s easy to exchange brand color specifications via ASE files. But still improvements can be made to this procedure: sharing project based ASE files, instead […]

Did you ever wonder how you can create brand color swatches and exchange them with designers, people doing layout? Here’s a video tutorial! And these […]